Sports Bars Welcome Football Fans
More than 71 thousand people packed into the Superdome in New Orleans to watch Super Bowl XLVII. Meanwhile, millions spent the day watching at home or at a sports bar.
Several sports bars in Pueblo were offering Super Bowl drink specials, looking to cash in on the big game.
"They bring a friend or two or they bring a family member that is in town for the weekend to watch the game so it's bringing us new customers. It's also reinforcing our normal customers that come in every day," said Luciann Jimenez, a bartender at Side Pocket.
At Side Pocket in north Pueblo, customers treated themselves to free chicken wings and an assortment of other finger foods. Had the Broncos been playing, bartenders say it would have been standing room only. But not all were missing the Broncos at the game.
"I don't like broncos. I'm not a Bronco fan. Never have," said Tony Valdez, who was cheering for the San Francisco 49ers.
Ray Martinez was rooting for Baltimore. "I'm here watching the Ravens cause of Ray Lewis. Wish our Broncos would have win but this is just as good."
"I'd like the Ravens to win just to watch Lewis go out with a ring," said Robert Lopez.
Sports fans say they tend to go to their regular hangout spot to watch the game. They figured if they couldn't be in New Orleans watching, this was the next best thing.
"More TVs. Better views. We have our own sound system in here so we get the sound everywhere in the house and the fellowship of hanging out with other people who love football," said Joseph Underwood, assistant general manager of Shamrock Brewing Company and Restaurant.
As for the cost of commercials, ABC News reports that advertisers paid as much as $4 million for a 30-second slot.
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