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Donald Sterling banned from NBA

By Rana Novini, Anchor/Reporter, r.novini@krdo.com
Published On: Apr 29 2014 11:21:06 PM CDT
Updated On: Apr 29 2014 11:28:05 PM CDT

While actions speak louder than words, sometimes an apology goes a long way.

COLORADO SPRINGS, Colo. -

While actions speak louder than words, sometimes an apology goes a long way.

Los Angeles Clippers owner Donald Sterling was banned from the NBA Tuesday.  NBA Commissioner Adam Silver delivered one of the harshest penalties in the history of U.S. sports after Sterling was captured on audio recording making racist statements.

"It bothers me a lot that you want to broadcast that you're associating with black people. Do you have to?" Sterling asks the woman on the tape.

Sterling has said that the comments don't reflect his views, but he stopped short of apologizing.

Last year, Paula Deen's food empire came crashing down after she admitted to using the "n" word.  She apologized profusely and though she was off the radar for months, she is making a comeback.  She announced this week that she will be going on tour.

People we talked to in Colorado Springs seemed to agree that an apology and effort to change can help a person's image and could contribute to them recovering a career in the public eye.

"People can get better," said Kirk Askinas.  "Maybe there's some sort of action out there that could redeem him."

"I think that within time and if people pay the price, people will forgive them," said Anna Braet.

But sometimes an apology doesn't fix everything.

In 2001, former Denver Nuggets' head coach Dan Issel was caught on camera yelling a racist comment to a Hispanic fan.  Issel was suspended for four games.  He publicly apologized the next day.  However, several members of Denver's Hispanic community thought the suspension was insufficient and Issel decided to resign.  Years later, he filed for bankruptcy.  

The NAACP said it is willing to work with Sterling despite yanking an offer of a lifetime achievement award.  

NAACP Los Angeles President Leon Jenkins said there may be room for forgiveness.

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