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Hallmark's ugly sweater ornament causes controversy

Published On: Nov 01 2013 05:59:16 AM CDT
KANSAS CITY, Mo. -

 Greeting card giant Hallmark says it shouldn't have changes the lyrics to "Deck the Halls" on a new holiday ornament that's stirring customer backlash online.
    
The company took heat Thursday after it began selling a miniaturized version of a tacky holiday sweater. The ornament alters the carol's lyrics by removing the word "gay" and emblazoning the sweater with: "Don we now our FUN apparel!"
    
Critics took to social media, accusing Hallmark of making a political statement.
    
The Kansas City, Mo.-based company says it was surprised by the reaction and now realizes it shouldn't have changed the wording. But a spokeswoman says Hallmark won't stop selling the ornament.
    
Hallmark had defended the ornament, saying the multiple meanings attached to the word "gay" meant the ornament would be "open to misinterpretation."

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