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Shoppers balance breach concerns, bargains at Target

Published On: Dec 26 2013 08:06:24 PM CST

Shoppers visiting Target stores for after-Christmas bargains didn't seem upset about last week's beach of credit and debit card information.


Last week's breach in Target customers' credit and debit card information may have remained in the back of their minds but didn't deter them from returning to the retailer to take advantage of sales on the day after Christmas.

An estimated 40 million accounts may have been compromised by the breach from an unknown hacker.  Yet shoppers at the Target near the intersection of North Academy and Union boulevards apparently weren't holding grudges as they took advantage of discounts between 20 and 70 percent.

"It's not Target's fault," said customer Terry Knupp.  "It could have happened to anybody else.  Why stress over it?  You have to take responsibility, too.  Watch your account."

Another shopper, Andy Duncan, said he followed that advice.

"My wife and I shopped here during that time," he said.  "We didn't receive any notices from our bank.  I think a co-worker of mine did.  I'm not quite sure what she thinks of Target now, but I think she'll come back once everything has settled down."

Target said it has no evidence that its customer's pin numbers were compromised. The retailer said it is working to address the hacking issue and is in the early stages of a criminal and forensic investigation.

Experts said retail sales on Dec. 26 usually are driven more by discounts than during  pre-Christmas business.  On Thursday, shoppers mainly sought lights, ornaments, gift wrap and other discounted Christmas items.

Target Store Manager Chris Hanaway said the retailer offered a new sale to attract customers.

"We have 40 percent off apparel," he said.  "We haven't done that in years past, but it's the same kind of concept.  We're trying to get the winter stuff out to make room for the summer stuff."

Hanaway said Target experienced an increase Thursday in customers who picked up online orders at stores.

Many retailers are offering sales that last through New Year's Eve. 

A Target employee was busy Thursday replacing Christmas cards with Valentine's Day cards.


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